Šiandien... Yahoo! PANAMA!!!!!!! :-)

Tai va, laukiu :) Laukiu... Šiek tiek iš blog'o ir NYTimes

At 3PM PST today (Monday February 5th) Yahoo will start changing their Overture platform into “Panama”. Will it save “Yahoo!”?

According to NYTimes:

The much-delayed ad system, known as Project Panama, is Yahoo's effort to close the wide gap with Google in the race for search advertising dollars, a fast-growing and incredibly lucrative business that Google dominates. As such, Panama is the most important new product for Yahoo in years.

 

Those who worked on the project described the effort as a huge undertaking. They compared it to rebuilding an airplane in midflight, as engineers had to keep the old advertising system running while they put the new one together.

Read Full Story Here…

I cross my fingers for Yahoo! and hope that this model will succeed.

They compared it to rebuilding an airplane in midflight, as engineers had to keep the old advertising system running while they put the new one together.

Nice :) bus idomu, nebebus to googles monopolio ir darymo ka tik nori

Biski neparisau... O tai kas cia tas 'Yahoo! PANAMA' bus? :)

kaip supratau Yahoo Panama bus kazkas tokio kaip ir Google Adsense :)

Yahoo visada tokį turėjo, "Overture" vadinasi :D Migruos į "Panama" :)

Yahoo visada tokį turėjo, "Overture" vadinasi :D Migruos į "Panama" :)

DjiXas, gal gali išsamiau pakomentuoti, nes suintrigavai, bet kuo daugiau gilinuose tuo man tamsesnis mišks su visu šitu reikalu. Kaip suprantu Panama bus kažkas panašaus į adsense t.y. pastarosios alternatyva. Ar aš čia kažką maišau? Nes kaip ir adsense alternatyva publisher.yahoo.com, bet jis skirtas tik amerikiečiams. Tai tas publisher ir Panama kažkuo skiriasi ar taspats velnias? kada planuojama paleisti ir t.t. Nes vienur rašo, kad testuos UK liepos mėnesį kiti vėl kitaip. Taip niekas ir neaišku.

Čia labiau advertiseriams, nors ir publisheriams gerai manau :)

Yahoo has named this test project "Project Panama," where ads placement are now based on price and relevancy of ad. Yahoo is expected to test this in the UK in July.

 

Currently, Yahoo places a paid ad solely based on the amount you are willing to pay for the keyword. Google uses both price of the keyword and a "quality score" to rank the ad.

 

Codenamed “Project Panama,” Yahoo’s new model will be similar to that of Google, which ranks search-engine ads by both the amount advertisers pay for keywords and the relevance of the ad. The Google-like algorithm should result in higher click-through rates than its older model that ranked ads only by the amount paid for keywords.

Dėja, LT publisheriu nebūsi :D